Where your competition is in California
The largest concentrations of air duct cleaning companies in our California data are in Los Angeles, San Diego, San Francisco, San Jose, Sacramento, Long Beach, Santa Ana and Santa Monica. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Los Angeles.
The map pack in California
Google shows three businesses in the map pack for a search like "air duct cleaning company near me" in Los Angeles. In California the shops that hold those spots usually sit near the 90th percentile, 26 reviews, not the median. 2.5% of California air duct cleaning companies have passed 100 reviews; the other 97.5% are competing for whatever is left below the fold.
The website gap in California
A website is the clearest marker of a air duct cleaning company that is going to compete for the map pack, and 49.5% of air duct cleaning companies in California do not have one linked. Across the country the median review count with a site is 18, without one 2. If your shop is in the 49.5%, start there.
How California compares
Of the 37 states in our data, California ranks 1st for the number of air duct cleaning companies, 35th for median review count, and 6th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| California | 1,298 | 2 | 49.5% |
| Oregon | 43 | 2 | 14% |
| Washington | 112 | 2.5 | 42% |
What to do first in California
- Put up a real website if you are in the 49.5% without one. Service pages, city pages for Los Angeles, San Diego, San Francisco, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 2-review shop past the California 75th percentile (10) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where California customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.