Where your competition is in Missouri
The largest concentrations of air duct cleaning companies in our Missouri data are in Kansas City, St. Louis, Lee's Summit, Springfield, Blue Springs, Belton, Arnold and Imperial. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Kansas City.
The map pack in Missouri
In Missouri, 59.3% of air duct cleaning companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for St. Louis searches are not in that group. They are near 135 reviews and they ask every customer.
The website gap in Missouri
47.2% of Missouri air duct cleaning companies list no website on their Google profile, more than the national 35.1%. Nationally, air duct cleaning companies with a website have a median of 18 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Missouri compares
Of the 37 states in our data, Missouri ranks 15th for the number of air duct cleaning companies, 28th for median review count, and 9th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Missouri | 123 | 5 | 47.2% |
| Illinois | 226 | 5 | 40.3% |
| Indiana | 53 | 10 | 22.6% |
| Iowa | 31 | 5 | 29% |
| Kansas | 42 | 4 | 54.8% |
| Michigan | 94 | 35 | 27.7% |
| Minnesota | 78 | 30.5 | 28.2% |
| Ohio | 135 | 5 | 54.1% |
| Wisconsin | 67 | 24 | 23.9% |
What to do first in Missouri
- Put up a real website if you are in the 47.2% without one. Service pages, city pages for Kansas City, St. Louis, Lee's Summit, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 5-review shop past the Missouri 75th percentile (37) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.