Google Ads management for a air duct cleaning company
Duct cleaning is the one trade where the auction is rigged against honest bidders. The $49 advertisers can pay more per click because they never meant to honor the price. The way around them is to bid on searches they cannot serve: trust terms, dryer vent terms, and whole-house terms with a real price in the headline. Local Services Ads sit above all of it, charge per lead, and carry a Google Guaranteed badge that matters to a homeowner who just read about bait-and-switch. In most metros an LSA lead runs $20 to $55 and a tracked Search call $25 to $70.
The mistake most owners make is one broad-match campaign on "duct cleaning," every click to the home page, no negatives, no call tracking. That buys coupon shoppers at $14 a click. Only 13.1% of duct cleaners have passed 100 reviews, and LSA rank leans on that count.
After two weeks, working looks like 15 to 35 tracked calls, a pruned search terms report, and a cost per booked job you can say out loud. The Google Ads guide has the negative list.