Where your competition is in Michigan
The largest concentrations of air duct cleaning companies in our Michigan data are in Grand Rapids, Lansing, Warren, Troy, Sterling Heights, Howell, Clinton Township and Ann Arbor. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Grand Rapids.
The map pack in Michigan
The map pack is a three-slot race, and in Michigan it is won by review count and recency far more than by rating: 89.3% of Michigan air duct cleaning companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 148 reviews and the 90th is 432. Those are the numbers to plan around, not the median.
The website gap in Michigan
Website presence in Michigan: 72.3% of air duct cleaning companies link one, 27.7% do not. The national figure is 35.1% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Michigan compares
Of the 37 states in our data, Michigan ranks 19th for the number of air duct cleaning companies, 3rd for median review count, and 27th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Michigan | 94 | 35 | 27.7% |
| Illinois | 226 | 5 | 40.3% |
| Indiana | 53 | 10 | 22.6% |
| Iowa | 31 | 5 | 29% |
| Kansas | 42 | 4 | 54.8% |
| Minnesota | 78 | 30.5 | 28.2% |
| Missouri | 123 | 5 | 47.2% |
| Ohio | 135 | 5 | 54.1% |
| Wisconsin | 67 | 24 | 23.9% |
What to do first in Michigan
- Put up a real website if you are in the 27.7% without one. Service pages, city pages for Grand Rapids, Lansing, Warren, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 35-review shop past the Michigan 75th percentile (148) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Michigan customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 35 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.