Website essentials for an air duct cleaning company: the 7 things the site must do
The seven jobs a duct and dryer vent cleaning website has to do, from a price range above the fold to tap-to-call, service pages, speed and the photos that prove you are not the coupon company.
- 1. Show a price range above the fold
- 2. Tap-to-call and text in the first screen
- 3. Prove the method with photos and a process list
- 4. One page per service, with its own price range
- 5. Name your towns in sentences
- 6. Load in under three seconds on a phone
- 7. Carry the reviews and the trust marks
- What the site does not need
- Frequently asked
35.1% of air duct cleaning companies have no website on their Google profile. Of those that do, most have a template page with a stock photo of a vent, a paragraph about indoor air quality, and a contact form. Neither one answers the only question a homeowner has after reading about the $49 scams: are these people real and what will it actually cost.
Companies with a site have a median of 18 reviews; companies without one have 2. The site is not what gets the reviews, but it is where a homeowner decides to call the company that has them. Here are the seven jobs the site has to do, in order of how much each one moves calls.
1. Show a price range above the fold
Not "call for a quote." A range: "Whole-house duct cleaning: $375 to $595 for most single-system homes. Dryer vent: $120 to $175." Put it in the first screen on a phone, under the headline.
Owners resist this because every house is different. Homeowners do not care; they want to know whether you are a $49 company or a $450 company before they dial. A range filters out the coupon shoppers, which saves your phone time, and it tells the rest you are confident enough to say a number. The pricing guide covers how to set the range.
2. Tap-to-call and text in the first screen
On a phone, the number is a button, in the header, and it dials. A second button says "Text us" and opens a text thread. Both are visible without scrolling on every page.
Most duct cleaning calls happen on a phone while the homeowner is standing in a hallway looking at a dusty register. A contact form that says "we will get back to you in 24 hours" loses that person to the next listing. If you cannot answer every call, pair the button with a missed-call text-back; the missed calls guide covers the setup.
3. Prove the method with photos and a process list
One section, high on the page: a photo of the truck-mounted vacuum or the portable negative air machine, three before-and-after pairs from inside ducts, and the debris at the end of a job. Caption each one with the home's age and the system count.
Below the photos, a numbered process: inspect and photograph, seal registers, connect negative air to the trunk, agitate each supply and return run, clean the air handler and blower, reinstall registers, show the homeowner the after shots. Seven steps, one line each. This section is what separates you from the coupon company in a homeowner's mind and it is also what the AI answer engines quote. See the AI search guide.
4. One page per service, with its own price range
Separate pages for whole-house duct cleaning, dryer vent cleaning, furnace and air handler cleaning, post-construction cleaning, and commercial if you do it. Each page gets its own headline, price range, photos, a short FAQ, and the call buttons.
Dryer vent deserves its own page more than any other. The search is specific, the ticket is small, the fire-risk story writes itself, and it is the most common first job in a new home. Many companies get more total calls from the dryer vent page than from the home page.
Service pages are also where your Google Ads land. A whole-house ad that lands on a whole-house page with a price converts at two to three times the rate of the same ad landing on the home page. The Google Ads guide assumes these pages exist.
5. Name your towns in sentences
A "Service area" section that lists the towns you work in, in a sentence, not just a map. "We clean ducts in Westfield, Cranford, Summit, Chatham, Madison and the surrounding towns." Google and the answer engines match text, and a map image is not text.
If you have the volume, one short page per major town with a photo from a job there and two sentences about the housing stock (1960s ranches with original ductwork, new builds with construction dust). Do not generate 40 identical town pages. Five real ones beat forty fake ones.
6. Load in under three seconds on a phone
Most duct cleaning site visits are on a phone, often on a cell connection in a hallway. Test your site on Google's PageSpeed Insights. If the mobile score is under 60, the usual causes are uncompressed photos, a slider, and a chat widget that loads before the page does.
Fixes: compress every photo to under 200 KB, remove the slider (one strong image beats five rotating ones), and load the chat widget after the page. A static site on a plain host loads in about a second and costs almost nothing a month. The site does not need to be clever. It needs to open.
7. Carry the reviews and the trust marks
Pull in your Google reviews, with the text, not just a star count. Pick the ones that mention a price paid and what was found. Place three of them under the price range on the home page and three on each service page.
Below them, in text: your license number if your state issues one, your insurance carrier, your NADCA membership number if you have one, and the year you started. Put the same line in the footer of every page. These are the markers consumer sites tell homeowners to look for, so make them easy to find.
What the site does not need
A blog you will not keep up. An indoor air quality explainer copied from a supplier. A pop-up offering 10% off. A video background. A "request a quote" form as the main action instead of the phone. Any of the stock photos of ducts that the coupon companies use.
The whole site can be five pages and a footer. Build it in a week, keep the photos fresh, and let the reviews do the rest.
Frequently asked
Do I need a custom site or is a builder fine? A builder is fine if it is fast on a phone and lets you put the price range and call button where you want them. The design matters less than the seven items above.
What should the home page headline say? Something a homeowner can verify: "Truck-mounted air duct cleaning in [county]. $375 to $595, quoted up front." Not "Breathe easier."
Should I show the $49 ads and explain them? A short section titled "Why we are not $49" that explains what that price buys, calmly and without naming anyone, is one of the highest-converting blocks a duct cleaning site can have.
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Steven has spent the last several years running growth campaigns for local service businesses, air duct cleaning companies among them, and builds the benchmark datasets on this site from public Google listings. About the editor