Facebook and Instagram ads for a air duct cleaning company
No one scrolls Instagram looking for a duct cleaner, which is why it works. A 20-second clip of what came out of a return in a 1998 two-story stops the scroll, and for that moment you are the only company in the room. Leads run $10 to $35, cheaper than Google and softer, so the text-back has to be under a minute.
Creative is the whole game and this trade has the best before-and-after in home services: the borescope shot down a trunk, the lint clump out of a dryer hood, the drop cloth at the end, the vacuum running. Phone footage from your crew beats any designed graphic. Boosting a post is not advertising; it optimizes for likes, not for a homeowner typing in an address.
Timing matters more here than on Google: late March through May, mid-September through October, and the week after a wildfire smoke event. After two weeks, working means one offer live with a form, a retargeting audience building, and a cost per booked job to compare against Google.