Where your competition is in Iowa
The largest concentrations of air duct cleaning companies in our Iowa data are in Cedar Rapids, Davenport, Waterloo, Council Bluffs, Des Moines, Tipton, Carroll and Marion. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Cedar Rapids.
The map pack in Iowa
The map pack is a three-slot race, and in Iowa it is won by review count and recency far more than by rating: 82.1% of Iowa air duct cleaning companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 43 reviews and the 90th is 96. Those are the numbers to plan around, not the median.
The website gap in Iowa
Website presence in Iowa: 71.0% of air duct cleaning companies link one, 29% do not. The national figure is 35.1% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Iowa compares
Of the 37 states in our data, Iowa ranks 33rd for the number of air duct cleaning companies, 25th for median review count, and 24th for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Iowa | 31 | 5 | 29% |
| Illinois | 226 | 5 | 40.3% |
| Indiana | 53 | 10 | 22.6% |
| Kansas | 42 | 4 | 54.8% |
| Michigan | 94 | 35 | 27.7% |
| Minnesota | 78 | 30.5 | 28.2% |
| Missouri | 123 | 5 | 47.2% |
| Ohio | 135 | 5 | 54.1% |
| Wisconsin | 67 | 24 | 23.9% |
What to do first in Iowa
- Put up a real website if you are in the 29% without one. Service pages, city pages for Cedar Rapids, Davenport, Waterloo, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 5-review shop past the Iowa 75th percentile (43) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Iowa customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.