Where your competition is in Washington
The largest concentrations of air duct cleaning companies in our Washington data are in Seattle, Bellevue, Kirkland, Vancouver, Tacoma, Kent, Everett and Spokane. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Seattle.
The map pack in Washington
The map pack is a three-slot race, and in Washington it is won by review count and recency far more than by rating: 89.6% of Washington air duct cleaning companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 50 reviews and the 90th is 224. Those are the numbers to plan around, not the median.
The website gap in Washington
A website is the clearest marker of a air duct cleaning company that is going to compete for the map pack, and 42% of air duct cleaning companies in Washington do not have one linked. Across the country the median review count with a site is 18, without one 2. If your shop is in the 42%, start there.
How Washington compares
Of the 37 states in our data, Washington ranks 17th for the number of air duct cleaning companies, 34th for median review count, and 12th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Washington | 112 | 2.5 | 42% |
| California | 1,298 | 2 | 49.5% |
| Oregon | 43 | 2 | 14% |
What to do first in Washington
- Put up a real website if you are in the 42% without one. Service pages, city pages for Seattle, Bellevue, Kirkland, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 2.5-review shop past the Washington 75th percentile (50) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Washington customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.