Air duct cleaning companies on Google: the 2026 benchmark report

By Steven Von · Data refreshed 2026-11-02 · 9,915 listings · 51 states

Review counts, ratings, website presence and hours for 9,915 air duct and dryer vent cleaning companies, computed from public Google Business Profile listings across 51 states.

Reviews

Share of air duct cleaning companies by review count:

Ratings

Websites

Median review count for air duct cleaning companies with a website: 18. Without one: 2.

Profile completeness and hours

Where the listings are

Primary categories

Read the percentiles, not the average

Half of all air duct cleaning companies on Google have 9 reviews or fewer. That is the number to keep in mind when a sales call tells you the whole industry is ahead of you. It is not. 21.7% of listings have zero reviews, 51.9% have fewer than 10, and 68.5% have fewer than 25. The 25th percentile is 1, which means a quarter of the listed companies have essentially never asked a customer for anything.

The mean of 59.8 looks respectable and is misleading. It is pulled up by the 2.3% of companies past 500 reviews, most of them multi-truck operations and franchise locations that have run review campaigns for a decade. Ignore it. The two numbers that matter are the 75th percentile at 41 and the 90th at 139. The first puts you ahead of three out of four competitors. The second puts you in the group that tends to own the map pack in a metro.

The $49 effect shows up in the ratings

The average rating is 4.8 stars, 63.7% of rated companies sit at a perfect 5.0, and 91.3% are at 4.5 or above. A high rating does not set you apart in this trade; it is the entry fee. Where ratings matter is the floor. 4% of companies are under 4.0, and when you read those reviews the story repeats: an advertised price, a different price in the driveway, a crew that was done in 40 minutes. Homeowners in this category read reviews for the price they paid, not just the stars.

19.4% of listings have no rating at all. Those are claimed-and-forgotten profiles, HVAC side businesses and companies that have closed. They clutter the map but they do not win calls. Your real competition is smaller than the listing count suggests.

The website gap is the widest in the dataset

35.1% of air duct cleaning companies list no website on their Google profile. Companies with a site have a median of 18 reviews; companies without one have a median of 2. A site does not cause reviews. The owners who bother with one also bother with the ask at the door. But the gap is also where trust gets decided. A homeowner who was burned by a flyer wants to see a method, a price range and photos before dialing, and 35.1% of your competitors cannot show them any of that.

Hours, photos and the fields nobody fills in

91.6% of listings have at least one photo, so a photo is not a differentiator; a before-and-after set is. 31.6% of companies have not listed hours at all, which Google treats as unknown and homeowners treat as closed. 25% claim 24-hour availability, which is odd for a trade with almost no true emergencies and usually means an answering service or a lead reseller. 56.8% list Saturday hours and 47.2% list Sunday. Weekend availability matters here because the homeowner is usually home when the work happens. Only 23.9% show a public email, which mostly tells you how few profiles were set up with care.

What to do with this

1. Find your state table below and note the median and the 90th percentile for your state. Your target is the 90th. If you are under the state median, reviews are your only project for the next 60 days. The reviews guide has the script.
2. If you are among the 35.1% without a site, build a one-page site this month with your method, a price range, five before-and-after photos and a tap-to-call button. The website guide lists what it must include.
3. Open your Google profile and set real hours, including Saturday if you work it. Add "Dryer vent cleaning service" as a secondary category if you do that work. Replace the logo with a photo of the truck and the vacuum.
4. Ask every reviewer, in person, to mention what they paid and what you did. Reviews that say "quoted $425, charged $425" are the strongest answer to the $49 ads that exists.
5. Run the missed call calculator with your real ticket. Most owners in this trade are losing more to voicemail than they spend on ads.
6. Once reviews and the site are in place, and only then, spend on ads. A good profile makes every ad dollar work harder; a thin one makes it leak.

Every table on this page refreshes monthly. Numbers are accurate to within a point or two. The method is on the about page.

Method

This report aggregates 9,915 public Google Business Profile listings collected from Google Maps searches for air duct cleaning companies across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: Air Duct Cleaning Growth, "Air duct cleaning companies on Google benchmark report", 2026.

Steven Von, Editor
Steven has spent the last several years running growth campaigns for local service businesses, air duct cleaning companies among them, and builds the benchmark datasets on this site from public Google listings. About the editor