Where your competition is in Massachusetts
The largest concentrations of air duct cleaning companies in our Massachusetts data are in Boston, Needham, Quincy, Wakefield, Somerville, Worcester, Springfield and Waltham. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Boston.
The map pack in Massachusetts
Google shows three businesses in the map pack for a search like "air duct cleaning company near me" in Boston. In Massachusetts the shops that hold those spots usually sit near the 90th percentile, 114 reviews, not the median. 10.8% of Massachusetts air duct cleaning companies have passed 100 reviews; the other 89.2% are competing for whatever is left below the fold.
The website gap in Massachusetts
A website is the clearest marker of a air duct cleaning company that is going to compete for the map pack, and 39.6% of air duct cleaning companies in Massachusetts do not have one linked. Across the country the median review count with a site is 18, without one 2. If your shop is in the 39.6%, start there.
How Massachusetts compares
Of the 37 states in our data, Massachusetts ranks 13th for the number of air duct cleaning companies, 16th for median review count, and 14th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Massachusetts | 139 | 9 | 39.6% |
| Connecticut | 106 | 12 | 35.8% |
| New Jersey | 517 | 13 | 25% |
| New York | 260 | 13 | 43.5% |
| Pennsylvania | 208 | 14 | 42.3% |
| Rhode Island | 41 | 3 | 75.6% |
What to do first in Massachusetts
- Put up a real website if you are in the 39.6% without one. Service pages, city pages for Boston, Needham, Quincy, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 9-review shop past the Massachusetts 75th percentile (50) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Massachusetts customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 9 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.