Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 9,915 public Google Business Profile listings of air duct cleaning companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Google is now answering "is duct cleaning a scam" above your listing. Here is what it says and what to do.
- The first cold night is the best marketing week a duct cleaner gets
- Hiring a marketing agency or freelancer vs doing it yourself: a guide for air duct cleaning owners
- Seasonality and the slow-season marketing plan for air duct cleaning companies
- Pricing and quoting for air duct cleaning: how to present prices against the $49 ads
- Missed calls and follow-up for air duct cleaning companies: text-back, answering and speed to lead
- Website essentials for an air duct cleaning company: the 7 things the site must do
- How to show up in ChatGPT, Perplexity and Google AI answers as an air duct cleaning company
Contact
Corrections, questions about the data, or press: text or call (385) 486-5536.